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Virtual Exhibition - Text and Image

The text began to appear in connection with the pictorial representation from the very beginning of written cultures. In the ancient period, it was most often the accompanying element that interprets the image, the accompanying motto or dedication. In the Middle Ages, the production of richly decorated initials in illuminated manuscripts became an integral part of the book's visual equipment, and over time, the text integrated into the image appeared more and more often in the service of strengthening the narrative structure of the visual representation. In the late Middle Ages and the early Renaissance, it became common for banderoles to appear in portraits, and especially in religious scenes, banderoles, strips with text that commented on the content of the painting, carried a message or brought the words of the depicted characters. In recent times, as urban culture and printing developed, the use of image and text became particularly significant in the design of posters, and depictions of walls with various advertisements and messages often appeared in city scenes.

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Votivni dar Asklepiju, grčkom bogu liječništva, 1 st.
Votivni dar Asklepiju, grčkom bogu liječništva, 1 st.
Gnothi seauton / Upoznaj samoga sebe, rimski mozaik s grčkim natpisom, 1. st.
Gnothi seauton / Upoznaj samoga sebe, rimski mozaik s grčkim natpisom, 1. st.
Evanđelje iz Lindisfarna, početak Evanđelja po Mateju, kraj 7. – početak 8. st.
Evanđelje iz Lindisfarna, početak Evanđelja po Mateju, kraj 7. – početak 8. st.
Aratea, Ciceronov prijevod pjesnika Aratusa, opisi zviježđa, 9. st
Aratea, Ciceronov prijevod pjesnika Aratusa, opisi zviježđa, 9. st
Tapiserija iz Bayeuxa, 1073. – 1083. godine
Tapiserija iz Bayeuxa, 1073. – 1083. godine
Majstor kućne knjige, Ljubavnici u razgovoru, 1480. – 1490.
Majstor kućne knjige, Ljubavnici u razgovoru, 1480. – 1490.
Domenico Tintoretto, Portret Giovannija Moceniga, druga pol. 16 st.
Domenico Tintoretto, Portret Giovannija Moceniga, druga pol. 16 st.
Jean Béraud, Pariški kiosk, oko 1880.
Jean Béraud, Pariški kiosk, oko 1880.
Orlando Parry, Londonska ulica, 1834.
Orlando Parry, Londonska ulica, 1834.

Modern and contemporary art use text or letters in a variety of innovative ways. Cubists were the first to use parts of newspapers or fragments of newspaper headlines in paintings and collages, creating a visual tension between the fragmented, deconstructed representation of reality and the elements of real objects that are incorporated into such a composition. The use of letters, parts of text and inscriptions subsequently spread in the avant-garde trends of the early 20th century, either as part of the image of the new urbanized world, or as a dynamic visual element.

A new momentum emerged in the period of pop art, which focused on the phenomena of contemporary life filled with neon signs, advertisements and strong visual markers. Over time, letters, inscriptions, messages and slogans become visual objects per se. Many authors today use text and textual statement, message or concept as a fundamental artistic expression.

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Pablo Picasso, Novine i boca ruma, 1914.
Pablo Picasso, Novine i boca ruma, 1914.
Carlo Cara: Manifestazione interventista (Festa patriottica – dipinto parolibero) / Intervencionistički skup (Domoljubna proslava – slika slobodnoriječi), 1914.
Carlo Cara: Manifestazione interventista (Festa patriottica – dipinto parolibero) / Intervencionistički skup (Domoljubna proslava – slika slobodnoriječi), 1914.
Magritte, Ovo nije lula, 1928. – 1929.
Magritte, Ovo nije lula, 1928. – 1929.
Kurt Schwitters, Za Kate, 1947.
Kurt Schwitters, Za Kate, 1947.
Andy Warhol, Campbell's Soup Cans,1962.
Andy Warhol, Campbell's Soup Cans,1962.
Roy Lichenstein, Drowning Girl (I don t care!), 1963.
Roy Lichenstein, Drowning Girl (I don t care!), 1963.
Ed Ruscha, Standard Oil postaja, 1966.
Ed Ruscha, Standard Oil postaja, 1966.
Robert Indiana, Love, 1970.
Robert Indiana, Love, 1970.
Jadranka Fatur, Piroške, 1977.
Jadranka Fatur, Piroške, 1977.
Željko Jerman, Moja godina 1977.
Željko Jerman, Moja godina 1977.
Mladen Stilinović, Tišina, ?
Mladen Stilinović, Tišina, ?

In conceptual art, the text becomes particularly important, because the very announcement of the intention or the description of the activity confirms the artistic act, i.e. "replaces" an artistic product that is not considered necessary. As a special category, we can mention artists who are dedicated to author's books. In such projects, the text, the way it is designed, the artistic interventions and the entire book as an object form the whole of the work of art.

Nowadays, the relationship between image and text is becoming more and more complex and diverse, both in the field of digital art and in the field of traditional artistic expressions, so we think it is interesting to recall the history of the relationship between these two media.

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Vlado Martek, Čitajte Maljeviča, 1981.
Vlado Martek, Čitajte Maljeviča, 1981.
Jean-Michel Basquiat, In Italian, 1983.
Jean-Michel Basquiat, In Italian, 1983.
Bruce Naumann, One Hundred Live and Die, 1984.
Bruce Naumann, One Hundred Live and Die, 1984.
Jenny Holzer, Instalacija za Guggenheim muzej NY, 1989.
Jenny Holzer, Instalacija za Guggenheim muzej NY, 1989.
Barbara Kruger, Your body is a battleground, 1989.
Barbara Kruger, Your body is a battleground, 1989.
Guerilla Girls, Do women have to be naked to get into the Met. Museum?, 1989.
Guerilla Girls, Do women have to be naked to get into the Met. Museum?, 1989.
Christopher Wool, Run dog run, 1990.
Christopher Wool, Run dog run, 1990.
Wim Delvoye, Wim Delvoye for Dummies, 2008.
Wim Delvoye, Wim Delvoye for Dummies, 2008.
Tracey Emin, She Lay Down Deep Beneath the Sea, 2011.
Tracey Emin, She Lay Down Deep Beneath the Sea, 2011.
Jim Dine, House of Words, 2017. – 2018.
Jim Dine, House of Words, 2017. – 2018.
John Baldessari, John Baldessari: The Städel Paintings, 2015.
John Baldessari, John Baldessari: The Städel Paintings, 2015.
Tom Phillips, A Humument: A Treated Victorian Novel, 1970. – 2016.
Tom Phillips, A Humument: A Treated Victorian Novel, 1970. – 2016.